Online BBA in Retail Management
The BBA specialization in Retail Management equips students with the knowledge and skills necessary to excel in the dynamic and competitive retail industry. This program combines foundational business principles with specialized courses focused on retail operations, consumer behavior, merchandising strategies, and e-commerce trends.
Why Choose?
hoosing an Online BBA in Retail Management offers a comprehensive understanding of the dynamic retail landscape. Dive into topics like Retail Marketing, Merchandising, Consumer Behavior, Operations Management, E-commerce, Analytics, and Ethics. Gain insights into evolving consumer trends and master strategies for effective branding, inventory management, and omnichannel retailing. Enhance your skills in sustainable business practices.
Programme Highlights
Eligibility Criteria
- 40 %+ in 10th from Recognized Board / SSC is Mandatory (As per the existing policy of the University)
- Either 40 %+ in 12th / HSC / Recognized Board OR Overall 50 %+ in 3 Years of Polytechnic Diploma from recognized Board
Mastering Retail Management with an Online BBA
Unlock the world of Retail Management with an Online BBA specialization. Graduates are equipped for dynamic roles in retail operations, merchandising, sales, customer experience, supply chain management, and e-commerce. Potential career paths include:
- Retail Manager
- Merchandising Specialist
- Customer Experience Manager
- Supply Chain Coordinator
- E-commerce Manager
- Sales Supervisor
- Inventory Manager
Syllabus
Subjects
- Fundamentals of Management
- Basics of Marketing
- Basics of Accounting
- Introduction to Economics
- Environmental Awareness and Disaster Management
- Business English
Subjects
- Organizational Behaviour
- Indian Economy
- Marketing Management
- Business Environment
- Indian Banking System
- Soft Skills – I
Subjects
- Human Resource Management
- Banking Operations
- Introduction to Psychology
- Research Methodology
- Business Law
- Soft Skills – II
Subjects
- Management Information System
- Entrepreneurship Development
- Introduction to International Business
- Quantitative Techniques
- Basics of Financial Management
- Introduction to Digital Marketing
Subjects
- Introduction to Production Management
- Business Ethics and Corporate Governance
- Marketing of Financial Services
- Introduction to SMEs
- Fundamentals of Retail Management
- Retail Sales Technique & Promotion
Subjects
- Project Management
- Event Management
- Fundamentals of E- Commerce
- Merchandise Management and Stores Operations
- Customer Relationship Management (CRM)
- Project Work
Fee Structure
Degree Programme- Online Courses (Retail Management)
| Sr. No | Program Name | Sem I | Sem II | Sem III | Sem IV | Sem V | Sem VI | Total Fees |
|---|---|---|---|---|---|---|---|---|
| 1 | BBA – Retail Management | 30,000 | 30,000 | 25,000 | 25,000 | 20,000 | 15,400 | 1,45,400 |