Online MBA in Marketing Management
Marketing Management is an exciting field within the business world, focusing on promoting products and services to consumers. It involves creating strategies, analyzing markets, and understanding consumer behavior to drive sales and brand Awareness.
Why Choose?
Choosing an Online MBA in Marketing Management offers a flexible and accessible pathway to advancing your career in the dynamic field of marketing. With the convenience of online learning, you can tailor your studies to fit your schedule, whether you’re working full-time or managing other commitments.
Programme Highlights
Eligibility Criteria
- A candidate applying for Programme should have passed a Bachelor's degree from a recognised university in any discipline.
- Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories.
Mastering Marketing Management
By focusing on these key areas, our Online MBA in Marketing Management equips students with the knowledge, skills, and strategic insights needed to succeed in today’s competitive business landscape.
- Marketing Strategy
- Consumer Behavior Analysis
- Digital Marketing
- Brand Management
- Market Research and Analytics
- Product Development and Innovation
- Marketing Communications
- Sales and Distribution Management
- International Marketing
- Ethical and Legal Considerations in Marketing
Syllabus
Subjects
- Principles & Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
Subjects
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
Subjects
- Consumer Behavior
- Marketing Research
- Sales & Distribution Management
- Product and Brand Management
- Retail Management
- Marketing of services
Generic Elective-I
- Digital Marketing
- Business English
Subjects
- International Marketing
- Integrated Marketing Communication
- Project Work Report
Generic Elective-II
- Soft Skill
- Business Ethics and Corporate Governance
Fee Structure
Degree Programme- Online Courses Marketing Management
| Sr. No | Program Name | Sem I | Sem II | Sem III | Sem IV | Total Fees |
|---|---|---|---|---|---|---|
| 1 | MBA – Marketing Management (MM) | 50,000 | 50,000 | 45,000 | 44,400 | 1,89,400 |