Online BBA in Marketing Management
Online BBA in Marketing Management offers a comprehensive curriculum tailored to equip students with vital skills for success in the ever-evolving marketing realm. Covering key areas like digital marketing, brand management, and consumer behavior, this specialization dives deep into modern marketing strategies essential for navigating today’s competitive business landscape.
Why Choose?
Choose our Online BBA in Marketing Management for flexible learning and industry-relevant insights. Delve into topics such as advertising, marketing analytics, and international marketing to develop a solid foundation for your marketing career. Gain practical skills and strategic know-how, empowering you to thrive in the dynamic world of marketing, all from the comfort of your own home.
Programme Highlights
Eligibility Criteria
- 40 %+ in 10th from Recognized Board / SSC is Mandatory (As per the existing policy of the University)
- Either 40 %+ in 12th / HSC / Recognized Board OR Overall 50 %+ in 3 Years of Polytechnic Diploma from recognized Board
- 10th (SSC) Statement of Marks
- 12th (HSC) Statement of Marks
- Photo ID Proof (PAN card / Passport / Driving License / Election Card )
- Aadhaar Card
- Passport Size Photograph (not more than 3 months old)
- Self Declaration on Rs. 100 stamp paper
Mastering Marketing Management with an Online BBA
Graduates of the BBA specialization in Marketing Management are prepared for various roles in marketing, advertising, brand management, market research, digital marketing, and sales. Potential career paths include:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Advertising Executive
- Market Research Analyst
- Sales Manager
- Product Manager
Syllabus
Subjects
- Fundamentals of Management
- Basics of Marketing
- Basics of Accounting
- Introduction to Economics
- Environmental Awareness and Disaster Management
- Business English
Subjects
- Organizational Behaviour
- Indian Economy
- Marketing Management
- Business Environment
- Indian Banking System
- Soft Skills – I
Subjects
- Human Resource Management
- Banking Operations
- Introduction to Psychology
- Research Methodology
- Business Law
- Soft Skills – II
Subjects
- Management Information System
- Entrepreneurship Development
- Introduction to International Business
- Quantitative Techniques
- Basics of Financial Management
- Introduction to Digital Marketing
Subjects
- Introduction to Production Management
- Business Ethics and Corporate Governance
- Marketing of Financial Services
- Introduction to SMEs
- Consumer Behaviour
- Sales Management
Subjects
- Project Management
- Event Management
- Fundamentals of E-Commerce
- Advertising and Sales Promotion
- Retail Management
- Project Work
Fee Structure
Degree Programme- Online Courses (Marketing Management)
| Sr. No | Program Name | Sem I | Sem II | Sem III | Sem IV | Sem V | Sem VI | Total Fees |
|---|---|---|---|---|---|---|---|---|
| 1 | BBA – Marketing Management | 30,000 | 30,000 | 25,000 | 25,000 | 20,000 | 15,400 | 1,45,400 |